Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.
Job Duties and Responsibilities
· Develop, manage and execute local programmes and initiatives for Mandai Wildlife Reserve (MWR) to establish MWR as the people’s precinct for local residents with the following goals:
o Grow love and pride for MWR amongst local residents
o Deepen loyalty and build advocacy for MWR
o Meet overall brand, attendance and revenue goals for MWR
· Provide brand guardianship and marketing support the continual development of for MWG and its parks, including but not limited to:
o Local destination marketing – existing and new attractions
o Loyalty marketing – owned and partner coalition loyalty programme
· Provide support in all marketing aspects from planning, budgeting, approvals, meeting deadlines, contingency planning, campaign analysis and reporting to deliver quality outputs and outcomes.
· Work collaboratively and effectively with cross-functional teams such as digital & social, creative & design and other multiple internal stakeholders to deliver campaigns and projects.
· Work effectively with creative agencies, production houses and internal design team to develop key visuals, campaign ads and in-market collaterals.
· Work effectively with media agency to execute media campaigns and optimise digital campaigns.
· Manage and monitor marketing budget to improve and achieve optimal ROI
· Secure and negotiate marketing partnerships with relevant partners or vendors.
· Work on special projects when assigned.
· Other relevant duties as assigned.
Requirements:
· Degree in Marketing, Mass Communications or equivalent
· Highly motivated individual with at least 1 year of relevant experience in Marketing or related disciplines, preferably in Tourism or Hospitality industry
· Proven experience in branding, consumer marketing, integrated consumer marketing, digital marketing, project management and budget management
· Proven capability to work with multiple stakeholders in a fast-changing environment
· High energy self-starter with a positive attitude and ability to multi-task and thrive in a fast-paced environment.
· Analytical, results-orientated, and highly organised
· Able to work independently while being a good team player |